ORCA HOLDING
BRANDING
CORPORATE IDENTITY
WEB IDENTITY
UI/UX
Orca Holding is a financial group with offices in Miami, Barcelona and Singapore. Its hotel investment portfolio includes Soho House and Four Seasons in Europe and Latin America, Alila Kothaifaru in the Maldives, Six Senses in Asia and multiple projects in the United States.
We have rebranded the company design, turning its image into a reflection of elegance and minimalism. This strategic change aims to express the international nature of the brand and its global reach.
The backbone of this project is the rebranding of its logo: an aesthetic evolution that represents the globality of the brand.
When redesigning the logo, we gave prominence to the intertwined meridians, which reflect the interconnectedness of locations encompassed by this international group.
These cartographic components visually represent the brand's extensive global presence. The color palette provides a sense of warmth and stability.
THE BEST
INVESTMENT
IS EARTH
The website has been redesigned to offer a more intuitive and contemporary user experience. New visual elements have been introduced, and a modern yet formal design has been chosen to reflect the brand's evolution while maintaining its commitment over time.
This rebranding process has involved a complete aesthetic renovation that shows its distinction in the global market. With this new image and a website one step ahead of the competition, Orca Holding reinforces its presence in different cultural and geographical contexts.
