GENERAL OPTICA
ADVERTISING
ADVERTISING CAMPAIGN
BRAND APPLICATIONS
ART DIRECTION
The advertising agency Wunderman Thompson entrusted us with designing the main image for the spring-summer campaign of General Optica's new spot. .
To achieve this, we utilized vector illustration techniques, focusing on creating a captivating centerpiece.
Our process involved conducting a thorough study of potential eyewear profiles and finishes. As a result, we created three characters, each one wearing iconic eyewear models.
These characters were brought to life through animation, and their designs were applied across every campaign material, both online and offline, in Spain and Portugal.
In crafting the main piece, we streamlined the vector illustrations, opting for vibrant colors that capture the essence of the spring-summer season. These colors were carefully chosen to accentuate the unique attributes of each character. The result is a modern design characterized by colorful visuals, exuding freshness and style.
Below, we showcase various applications across different media platforms.
UDGRADE YOURSELF
WITH COLORS
AND VECTORS
Introducing a fresh vector style that highlights your uniqueness and invites you to see life with renewed clarity.
The graphic elements and vibrant color palette stay true to the identity of General Optica.
Discover a new world through your eyes!
