CLIPPER
Redesign and Branding of Clipper, the Best National Brand of Lighters and Accessories
BRANDING
CORPORATE IDENTITY
BRAND DESIGN
ART DIRECTION
We presented the new brand design for Clipper, a blend of captivating colors and acronymic style. Our vision behind the logo redesign mirrored the brand's philosophy: unity, precision, and elegance.
The carefully curated color palette exudes sophistication, while the contemporary, fluid lines of the design provide a visual identity that stadns out in the market. Every element, from the typography to the smallest details, has been meticulously chosen to convey the quality and confidence associated with the Clipper brand.
The Clipper Way!
More than just a brand design, this is an emotional connection with consumers who see Clipper as a benchmark in their industry.
It's not just a lighter—it's a lifestyle.
Clipper, innovation in every detail.
CLIPPER
MORE THAN
A LIGHTER
We're excited to unveil this refreshed identity that goes beyond the visual realm and aims to forge a meaningful bond with the consumer. Clipper isn't just another brand; they're the epitome of excellence in lighters. Every aspect of their meticulously crafted identity is designed with the consumer in mind.
Clipper: light your style, light your moments.