AUDI FCB
CORPORATE IDENTITY
GRAPHIC DESIGN
ADVERTISING CAMPAIGN
ADVERTISING
ART DIRECTION
Audi, as the official sponsor of FC Barcelona, sought an advertisement that would reflect and harmonize the values shared by both brands: the formidable power of Audi engines and the competitive prowess and strength embodied by the players of FC Barcelona.
We conceptualized a compelling imagery where the veins and arteries of the human body were illustrated using the corporate colors of FC Barcelona.
The result: a robust, dynamic soccer player, deriving strength from the heart, empowered by an Audi engine.
This alliance between Audi and FC Barcelona symbolizes a new era, merging two icons of excellence.
For the campaign's visual representation, it was imperative to uphold simplicity while embodying the aforementioned values, all encapsulated within a minimalist piece that would effectively represent both brands.
This piece needed to be easily reproduced across various printed media formats, including billboards, press advertisements, posters, and more.
BLAU GRANA
PULSING THROUGH THE VEINS
A sporty superhero, fueled by the power of his heart. The last image embodies strength, simplicity, and the shared values of both brands, unified and simplified visually.
When it comes to pushing boundaries, Audi and FC Barcelona are unstoppable.
