LUFTHANSA
STREET MARKETING
ADVERTISING CAMPAIGN
ONLINE CAMPAIGN
ART DIRECTION
From strategically placed billboards to surprising street interventions, our urban campaign, inspired by graffiti, captivates with its originality rooted in art and draws attention to Lufthansa's offerings.
Lufthansa invites you to travel with creativity, presenting a campaign that merges art and emotion through a graffiti workshop for students at the BAU School in Barcelona.
The culmination of this endeavor is an audiovisual piece for an online campaign, ultimately exhibited in the heart of Barcelona.
It's not merely about selling a flight; it's about immersing yourself in an artistic experience that invites you to become a part of its creation.
When advertising transcends into an experience and the streets transform into a canvas for art, you discover the city in a unique and extraordinary way.
LUFTHANSA
FLY WITH
YOUR ART
Lufthansa's street marketing campaign beckons you to experience the thrill of rediscovering every corner of the city.
It's an unforgettable experience for both the students of the BAU School in Barcelona and the passersby, leaving a lasting impression of Lufthansa's name.
